| UK VAS advertiser with Game product devoted to UK audience. It is open to both Orange and T-Mobile subscribers. LP's for each subscriber are separate. flow to subscribe is really easy through carrier recognition as it is a basic 1 click-to-sub. It's open to Carrier is Orange.
On Wifi the user needs to insert the PIN received via SMS, so the flow is 2 clicks to sub. Due to the seamless user flow, you can expect big success from this campaign.
|Promotion Allowed: Mobile Web,Mobile App Display|
|Incentivizable: Offer is NOT incentivizable|
|Conversion Process: 1 click-to-subscription. Orange Only.
On Wifi the user needs to insert the PIN received via SMS, so the flow is 2 clicks to sub.