As the eCommerce industry continues to expand, there are even more opportunities for affiliate marketers, with no limit in sight for the industry and those associated with it.
In order to be successful at affiliate marketing, one needs to know how to drive quality traffic to a business’ site using numerous traffic sources, with SEO being an important one.
Today, SEO is becoming more common as sites reap the benefits of this mode of operation,
but how do you do it?
What is SEO?
In the past, it was more common to find less conventional SEO techniques in use, such as, keyword saturated phrases that result in spam, but have the outcome of pushing a site up in ranking, often with very little substance behind it.
Unfortunately, as a result of this, even today, affiliate marketing can still be associated with spamming, and while these tactics may have been used in the past, it’s now becoming clear that using kosher optimization techniques and tactics that focus on a human audience and completely follow search engine rules and policies is the way to go.
Unlike aggressive SEO techniques which go against the rules to rank a site almost immediately (and which can result in a permanent Google ban, should Google find your site employing these techniques), accepted SEO uses more natural methods to build high-quality links with good content to give a site its high, deserved ranking.
Accepted SEO may take longer for your site to rank; however, it is much more appropriate and safe from your site being completely banned by search engines.
Earning Your Rankings
Search engines rank sites and send traffic to the sites that rank higher, using all sorts of algorithms and metrics to determine the ranking of a site. While aggressive SEO may jump the queue initially for those quick and easy wins, over time, search engines will drop their ranking and will start sending traffic to sites using legitimate SEO methods.
Think about it like this: let’s say you’re at an information stall in a large ‘shopping mall. If a company is looking for a supplier, the customer service rep’ could send you to a store right near him with the big flashy sign (which doesn’t really have the quality of items you’re looking for, but it’s right there), or he can send you further away to the store with the reputation for good service and quality products.
Initially, the flashy store may sign up more new businesses, but over time, companies will no longer be sent there once they realize the bad quality, and they will naturally want to go to the store that has earned their reputation for good quality.
By using legitimate SEO, affiliate marketing sites are working on delivering quality content and information that businesses and consumers value. This, in turn, drives more traffic to the site.
Successful SEO Methods
There are numerous techniques to understanding and using legitimate SEO and improve your search engine ranking.
Let’s take a look at six important methods.
● Link Building
If you have a website or a blog, adding a link from a quality site to your post can help your site to rank.
Use anchor text on your site and link to other relevant pages.
If another website links an anchor word to your post, it can drive other trusted websites to pick it up, resulting in powerful backlinks that Google values – and will eventually get you ranked higher.
Interlinking within your own website can also help drive a lot of new traffic to it. When you do so, Google is able to find your pages easily and in a more organized way. You improve SEO to your inner pages, as well as to your homepage, along with their Google ranking.
• Guest Posting – Guest posting is a common method to landing backlinks and improving SEO. In light of this, always make sure to include links that actually offer value to readers, and be relevant to the subject of your post.
Always link to high-quality content, one that offers value to your readers and will raise their interest, otherwise, linking to a crappy link will most probably do nothing to your ranking and may actually hurt it.
When you write a guest post on someone else’s site, make sure that links aren’t your first priority for doing so. You don’t want to seem like a spammy and unreliable source and your ranking will undoubtedly suffer the consequences. The motivation to guest posting should rise from creating high-quality content that will be of interest to a specific publication’s audience. When authoritative online magazines and news channels publish your post, you are most likely to boost your SEO and eventually, referral traffic.
● Viral Seeding – This goes hand in hand with link building, but it uses numbers to help create links to your site. When you guest post with valuable content,
Viral images or videos that can be shared online, particularly on social networking sites, can result in a large number of backlinks. Infographics, which display information or data in graphic, have become wildly popular online and are a successful way to build links.
● Learn what your users are after and create quality content accordingly – Google wants you to craft content that applies to what your audience is interested in. Valuable content. Fresh and recent content is always well accepted by search engines as it may have more value and relevancy to people = Raise Page Authority.
Don’t overdo it, though.
Use interlinking to spotlight your older, less recent pages, as they might be still very much relevant for users. Improve page authority of your inner pages is important for Google to rank your site higher.
Content is rated in terms of quality. Understand what interests people and use your relevant words to draw them in. Your site will rank if Google determines that it offers value to users and this will help your rankings.
● Submitting Press Releases (relevant for affiliates owning a company or working within a team) – Press releases can provide the right attention to your site, which can lead to an opportunity to gain backlinks. This can be an effective method of SEO.
When reputable sites and major news channels publish an article about you on their platform, it’s an opportunity to get noticed by Google. These channels are usually high quality and authoritative sources which Google tends to view favorably.
● Contact with Administrators – Aggressive SEO often resorts to buying backlinks which end in bad links that will ultimately hurt your site. Legitimate SEO methods, on the other hand, include finding a quality site with similar ideas to your own site and contacting the administrator about linking to your site.
The Bottom Line
While SEO and aggressive rule breaking SEO have the same endgame in mind, they have very different strategies which result in very different types of success over time.
SEO takes a much slower, longer-term approach to ranking and focuses on building trust between businesses and creating value for companies and consumers. This, in turn, improves their rankings and leads to loyal customers and users. Affiliate marketing is heading more towards eCommerce and SEO simply because it works – and it builds trust with search engines, leading to much longer-term results.