When you think of spy tools, what comes to mind?
Grappling hooks? Spandex suits? Those cool devices that cut circles in glass?
If we were talking about a different kind of spy tools, all those things would make sense.
Today, though, we’re talking about a different kind of spying – one that involves your competition. Ad spying tools.
And it doesn’t matter which industry you’re in. Knowing your competition is called for.
In recent years, companies across the board have woken up to the fact that they have competitors. Instead of letting this freak them out, though, they’ve started to use ad spy tools to keep tabs on their competitor’s traffic, sales and followers and draw conclusions for the sake of their own optimization.
“Competition is no longer something that inspires fear.” Says Neil Patel.
It’s a great approach, when you think of it, and one that can prove highly valuable if you let it.
Nowadays, some methods map-out what your competitors are up to. Methods which you can employ – preferably not copy – to improve and stay ahead of the curve.
Why not copy? Simply because your competitor’s methods may not generate the exact same results for you.
Observe and out do them.
While this is pretty difficult with the spy tools of yesteryear, modern ad spying tools are the name of the game.
They merely compile and organize a database that can help you understand what your competitors are doing online, where, and to what result.
Spy tools can evaluate the following things, for example:
● Ranking signals
● Anchor text
By combining details into a comprehensive overview of your competitors’ landscape, these tools can help you gain the traffic and conversions you need.
Let’s look at these seven tools to always keep you on top of any techniques and strategies your competitors are utilizing. All of these are also available on affiliaXe’s Traffic Source Guide which also includes likes and recommendations by fellow affiliates.
The 7 Best Spy Tools You Can Use Today
AdPlexity advertises itself as the “world’s best competitive intelligence service,” and it’s not kidding.
Starting at $199/month per user, AdPlexity is a reliable cross-channel surveillance tool. Use it to filter competitors according to the category, see landing page redirection from individual ads, and track competitors according to the device, traffic sources, and outgoing URLs.
AdPlexity also added their new an eCommerce tool, which shows a product’s popularity based on how much it is advertised, viewed and purchased, based on data that comes from real buyers.
WhatRunsWhere focuses on display, mobile, and native ad intelligence for the modern world. Starting at $299/month, WhatRunsWhere is on the more expensive side of ad spying tools in the industry but offers more bang for your buck, so to speak.
The tool offers tracking of more than 500 networks and 60 million ads, which makes it possible to filter results according to top-performing ads and filter according to date range and keyword use.
Ahrefs is a household name in the world of spy tools.
Starting at $82 per month, it’s one of the most affordable and recommended tools available today which offers outstanding backlinks analytics (a premium tool which you can try for free here), site-specific and web-wide crawling options.
Use this tool for keyword research, domain monitoring and comparison, and in-depth SERP analysis.
SEMrush is another very well-known spy tool among marketers and business owners today.
Starting at $99.95/month, SEMrush is ranked as one of the better competitor research tools in the modern market. You’ll get a complete domain overview by just typing in a URL of your choice.
Users can access a comprehensive set of functions that can generate a lot of important data that you may need for improving your own campaigns.
Data which includes top organic keywords, main organic competitors, backlinks, referring domains, landing pages, and more.
SimilarWeb is a fantastic competitive online intelligence tool.
Offering the largest international online panel, this tool makes it possible to evaluate website traffic, acquisition strategies, online engagement and more.
With a 98% customer satisfaction rate and clients like eBay and Google on its roster, SimilarWeb is a product you can trust. You can create a free account and use a fairly limited tool-kit or choose an option-filled custom plan.
AdBeat starts at $99/month and is a stellar platform that offers a competitive intelligence for display advertisers.
The AdBeat platform is very user-friendly. It gathers and processes millions of pages and freshly crawled advertising data, every day, all day to calculate the quality and accuracy of its collected data.
You can subscribe to a Standard account, starting at $249/month which offers analysis of all Display, Programmatic and Native ads, extensive key-word search, and Mobile and Desktop ads display from 26+ countries.
Ecomhunt is a new spy tool that’s gone big in recent months.
Use the tool to sort and filter competitor websites according to the product, comment on each new product, and more.
It’s a great way to track websites in the eCommerce space and can be invaluable for your business.
Ready to get started with spy tools?
Pick one of the above options and go to town!