2019 comes bearing new trends as fit for an upcoming year.
Yep, the marketing industry is also tapped on with new trends and video marketing is heating up and becoming a game changer for marketers and entrepreneurs.
Video marketing was an addicting source of entertainment for a while now, especially with mobile owners lurking at every corner of the world. According to Google, half of 18-34-year-old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator. But as years go by, the value of videos is undeniably soaring with slight changes from past years. Let’s see how.
1. ‘Vlogging’ becomes an even bigger hit
Vlogging has become a huge trend over time. It’s blogging turned into video logging that covers a broad label of content, such as news items, product reviews, tutorials, comic segments and more. All you need is your smartphone, a video editing software and a YouTube or a Vimeo channel.
You can choose to share whatever it is you want from cooking recipes, gadget reviews to your newest celebrity impressions.
For marketers, videos can significantly expand the reach to new clients a lot easier than before.
Research from Aberdeen on “The Impact of Video Marketing” notes that video marketing became a desirable trend that generates more revenue year-over-year and that organizations with video users grow their revenue 49% faster than those that do not have video users.
Gary Vaynerchuk documents his life as an entrepreneur via his DailyVee vlog on YouTube which has nearly two million subscribers. Gary’s vlogs are diverse where he often shares valuable business insights to showcasing his craftsmanship as a businessman and CEO of VaynerMedia.
Vlogging is a great opportunity to grow your brand and audience. Just pick up your smartphone, open the camera, record, and post.
2. Live videos took the world by storm
People are engaging with live videos more than ever. According to Livestream, 82% of brand audiences prefer live video from a brand to social posts, and Facebook says that people tend to spend triple the amount of time watching a video when it’s live because of the nature of live content. Facebook Live, Instagram Live, YouTube and even Twitch let you create stronger and more personal relationships with your audience because your viewers will feel you’re addressing them personally – a fact that will help bring in a conversation, comments, questions and ultimately conversions.
You can showcase new products, reviews, tutorials, webinars, Q&A sessions, interviews and what not to better interact with your audience, and the best thing is that is costs nothing.
“The future of streaming video success belongs to leaders that embrace conversation, being human, and letting go,” says Kathy Klotz-Guest, founder of KeepingItHuman.com
Once you allow users to participate in your storytelling and ditch your usual script, you will enrich your customer experience.
3. Virtual reality
More and more brands are integrating virtual reality to showcase a product or their brand and create a unique experience for their customers.
This boundaryless 3-dimensional environment is an amazing technology that helps users feel like an integral part of your brand and enables them to capture the essence of what it is you have to offer, be it tours, DIY tutorials, or home-remodeling sessions.
According to Statista, VR as well as AR (augmented reality) is gaining popularity with an economic impact forecast to reach 29.5 billion U.S. dollars in 2020.
TOMS, for example, is a brand that brought their positive vision to life with their “a walk in their shoes” VR campaign. With the help of AT&T, TOMS display a VR video to their store shoppers showcasing one of their customers traveling from California to Colombia to meet a child who benefits from his purchase.
Using VR technology, TOMS can show the true social and environmental impact each purchase initiates. They bring their customers along to the journey and create life-changing experiences right from a computer or mobile device.
4. 360-degree videos
Videos don’t settle for less than 360-degree view to create a more immersive experience. While this works like a charm for travel-centric brands, it seems that more and more brands will adopt this recent advent to enable viewers to control their perspective better and enjoy the ride.
Getting creative with a 360 video is not hard. It simply requires a good camera and editing software.
Warner Bros took their “The Conjuring 2” movie trailer to the next level. We can see the virtual house in 360 degrees and the background music and creepy sounds intensify the experience altogether. This feels like a real-life haunted house which was Warner Bros’ spine-tingling intention.
5. YouTube ads concur TV screens
In older days, TV was the prime platform for playing ads which were and probably still is notoriously expensive. And while running ads on YouTube is far more affordable, it’s obvious which platform appeals to advertisers.
According to Think with Google, YouTube reaches more adults 18+ during primetime than any cable network does in an average week.
Once YouTube announced it is letting advertisers run campaigns and target users watching YouTube on TV screens, everything changed.
YouTube’s “TV screens device type” option on its Google Ads platform, enables advertisers to target viewers using different streaming devices such as Google’s own Chromecast, Apple TV, video game consoles and smart TV’s.
Moreover, YouTube also provides advertisers analytics tools specific to running ads on TV screens, so they can strategize how effective their campaigns are.
Now, it’s up to you
These trends might significantly shape the way you’ve been running your campaigns until now. If videos were not a part of your advertising regimen, consider integrating them to get ahead and reach more people than before. Remember, creating eye-catching videos is perfectly doable, no matter the type of content you choose to document. You’ll be sure to catch a lot more attention.