Affiliate marketing is vital for any business and the campaign you run as an affiliate can drive the success of your customers, and thus, yours too.
As such, it is important for you to constantly push your campaign forward to create more traffic volume and value, which will, in turn, increase profitability.
Let’s first understand what it means to scale your affiliate campaign.
Quite simply, scaling your affiliate campaign means to take it to the next level and increase campaign profitability.
But before you can do this right, it’s important that your current campaign has a solid ROI (return on investment).
Only once you have achieved this, will you be able to move forward and scale, so makes sure you’re not jumping ahead of yourself and starting to do so too soon.
Here are a few simple steps for you to follow in order to successfully scale your campaign.
Make Sure You Have Enough Cashflow to Scale
First thing’s first. Before doing anything scalable with your campaign, make sure you have enough cash flow to back it up.
If you’re one of ours, an affiliaXe affiliate, you’ll know that you’re getting paid bi-weekly with a minimum of $100 or 100€ worth of conversions. This payment cycle can really help avoid the “getting stuck without funds” issue.
Focus on Vertical Scaling
One thing’s for sure: you need to expand your existing traffic source.
You might have a really great set of campaigns running in one country, a few really lucrative placements and several successful traffic types – but focusing on what works isn’t going to scale your campaign.
Test different placements
If you have solid traffic coming from a specific traffic source, don’t settle on just one ad format. Try several, such as different banner sizes and positions, text/image display banners, popunders and video pre-rolls.
If you don’t see any results coming up instantly, give it a little more time before you determine if different ads are working or not.
You can use our extensive Traffic Source Guide for effective expanding and even see what other affiliates recommend.
Looking abroad to other countries
You can target multiple countries according to their cultural similarities, language, demand ratio, etc., especially if your offer / similar offers are available in other countries.
You may need to translate unless of course, they speak the same language. But if there’s profit in it for you, spending on translation is peanuts.
Raise your daily budget
To take your campaign one step forward you should try to increase your daily budget and see if it gets you more traffic. Raising your bid can also help in getting more volume to your campaign, as long as your ROI is still solid.
By strategizing further about different types of placements and other ways of generating high-quality traffic will provide you with new and exciting opportunities.
Make sure to never stop split-testing landing pages, creatives, and new offers even when your campaign hits success. This can really help increase your ROI.
Focus on Profits
Your main focus when determining the success of your campaign should be volume and profits.
It’s important to keep your ROI intact, however always consider volume to be the important parameter of your campaign when you’re after making a profit.
Let’s look at these two scenarios:
● Campaign 1 – Achieves 200% ROI with profits of $300 per day.
● Campaign 2 – Achieves 35% ROI with profits of $2,000 per day.
If you simply look at ROI, campaign 1 seems much more impressive, except that campaign 2 is clearly the way to go.
With a focus on volume, rather than ROI, you will find it easier to make important decisions regarding things such as site placements.
Increase Bid Prices
Achieving a higher ad position will create more volume, which will, in turn, generate more revenue.
You may initially see your profit margins drop due to the higher bid price, but the increased volume will result in more revenue regardless.
You’ll need to work out the balance where your bid price increases and so does your volume and profits.
Focus on the 80/20 Rule
The 80/20 rule applies to a lot of things in our lives.
20% of the things you focus on will bring 80% of your results.
Meaning, you should really invest your energy on campaigns that are profitable. The rest are simply “nice to have”. Focusing more of your energy on that lucrative 20% will take you miles ahead – if it’s managed properly.
If you manage several campaigns and only three of them generate you the big bucks, invest your 20% on them, otherwise, you’ll realize soon enough that working on smaller campaigns simply takes away from devoting yourself to your golden eggs.
The best way to scale any campaign is to remember that you are competing with others and use that healthy competition to improve your campaign.
Research what your competitors are offering, from their commission rates to the value available through their website. How easy the program is to work with is an important factor that will determine its success, so make sure that yours is the easiest to work with and offers the best service.
Never become complacent and always (even periodically) try to find ways to improve your program.
Every affiliate campaign has the possibility of being scaled to the next level – just imagine the possibilities if you could increase traffic, increase volume and increase profitability.
With all of these opportunities in front of you, it’s important to understand the best ways to scale your affiliate campaign and increase your profits. By following some of the simple steps above, you’ll have taken one step in the right direction to do just that.
Don’t forget one important thing when you’re starting your scaling voyage…
Eventually, it’s all about momentum!