All businesses share a common agenda. Make money. Sure, they hope that their product or service brings massive value to their audience, and they should. However, if you’re business is not making money you won’t be in business for long. ...

For whatever reason, there is a vocal minority of information marketers who are telling anyone who will listen that PPC advertising is a bad investment. I am here to argue that point because PPC can still work EXTREMELY well when ...

In recent months, Google has slowly rolled out its Enhanced AdWords tools and in the next couple of weeks, it will become a mandatory inclusion in new campaigns. While the features it offers can certainly be turned off, they will ...

One of the most common questions we are asked about PPC advertising relates to the number of keywords integrated into a single campaign. How many is enough? What about too many? Google doesn’t provide a lot of direction when setting ...

One of the biggest changes in recent years to Google’s flagship advertising platform (and their biggest cash cow) is the introduction of the new enhanced campaigns feature in AdWords. If you keep up with the online marketing and advertising blogs ...

For years, paid advertising online was straightforward. You set a budget, started and AdWords campaign and started running ads. Sure there were lots of other steps involved – split testing, keyword research and conversion analytics – but it was all ...