Media Buying
Scaling Up Your Media Buy Campaigns
One of the biggest problems a small business or mid-sized affiliate is likely to have is a bottleneck in their ad buying abilities. Say for
Media Buys through Retargeting – Do They Work?
Media buys can be a very effective means of driving traffic to your website and spreading your brand to new corners of your niche online.
Three Strategies for Testing and Optimizing Your Next Media Buy
The first time you purchase ad space on a major website in your niche, you’ll be doing a bit of guess work. Sure, it will
Setting Attainable Goals for Your Next Media Buy Campaign
A common problem we see with a large number of advertising campaigns – and a primary reason so many people lose money when trying to
The Three Most Important Metrics in Audience Tracking
Media buying is an effective form of advertising for anyone that is ready to take the time necessary to research opportunities and match them to
Are Offline Media Buys Cost Effective in 2012?
For years, you have heard over and over again that media buys can be effective but only if you are smart and only target highly
How Much to Invest in Social Marketing
How Much to Invest in Social Marketing Many businesses pour hundreds or even thousands of dollars into social marketing campaigns each year. Unfortunately, unless you
Split Testing and Fine Tuning Your Creatives for a Media Buy
Advertising is inherently risky. There is no guarantee that your investment will result in higher conversion rates and more sales. So, when you purchase
Five Useful Resources to Research Your Next Media Buy
When preparing for a media buy, you want to maximize your return on investment and minimize potential losses as much as possible. That’s where sound
Finding a Media Buy that Converts with Free Online Tools
While most forms of online marketing have an immediate return on investment (or failure), a media buy require a large upfront investment. Often, there is
